Media relations

When the media landscape is ever-changing in the time of fake news and citizen journalism, you need to keep on top of all you’re doing to work with the media 24/7. Log media contacts, internal decisions and lines to take, create and distribute media releases and easily engage with contacts.
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Managing your media relations and social media shouldn’t need two different platforms. By combining the two, you can be aware of all incoming communication including Freedom of Information and journalist requests - no matter whether it comes direct or through customer services.

Simple and effective reporting means you can demonstrate your value as a team and evidence the crucial work you do to manage media relations.

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Digital campaigns

There’s no limit to the number of social accounts you can add to your dashboard. Share them easily with your team, assign and action incoming messages and schedule all of your content in one place. Take advantage of the media library to provide on brand digital assets for all of your coworkers without worrying about using images you don’t have permissions for.

Easily pull reports to see how successful your campaigns have been and tie them in with your media handling.

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Crisis communication

When you’re dealing with a fast moving critical situation you can’t waste time on managing different pieces of information from different people or sources. MusterPoint lets you collaborate easily with team members and external contributors.

Share strategies, log decisions and assign important tasks to people to ensure you are on the front foot when it comes to responding to a crisis.

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Legal and compliance

When you need to ensure that you, your team and your stakeholders can evidence the decisions you make and the actions you take, MusterPoint provides full audit and accountability of all users. From evidencing the steps taken to publicise a key campaign or being part of a wide reaching operational or emergency response, MusterPoint provides you with easy to understand reports and real time information.

When you need an up to date feedback loop or debrief, you’ll have all the information you need to learn every time.

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Customer contact

Reduce call waiting times - and cost - by responding effectively through social. No need to worry about people saying ‘the wrong thing’. You can use pre-authorised responses, log all user activity and get post approval for your customer services team. Give them the power to respond to queries they know the answers to while you have a full 360 oversight of all communication on your digital channels.

Assignments make it easy for you to get the right answers from the right people with a full audit trail and response time reporting.

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Emergency management

Get the message out to everyone and fast. By having full control over all of your social accounts you can ensure any emergency communication comes from one voice through all of your channels. Quickly share information, maps, images and pre-approve key messages.

Monitoring for responses and assign them to the right people for actioning.

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Stakeholder management

Keep your stakeholders fully informed of an ongoing incident with an internal newsletter, or send out the latest media cuttings to make sure those who need to know how your organisation is being reported on.

With simple and effective reports across social and media you can ensure your stakeholders are easily informed and kept aware of all communications activity.

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