Media relations

When the media landscape is ever-changing in the time of fake news and citizen journalism, you need to keep on top of all you’re doing.

Log media contacts, internal decisions and lines to take, create and distribute media releases and easily engage with contacts.

Managing your media relations and social media shouldn’t need two different platforms. By combining the two, you can be aware of all incoming communication.

No more spreadsheets for media contacts or sending out from individuals with outdated details. See what everyone is saying to the media at the same time and be sure it's accurate.

Crisis communication

When you’re dealing with a fast moving critical situation you can’t waste time on managing different pieces of information from different people or sources. MusterPoint lets you collaborate easily with team members and external contributors.

Share strategies, log decisions and assign important tasks to people to ensure you are on the front foot when it comes to responding to a crisis.

Customer contact

Reduce call waiting times - and cost - by responding effectively through social. No need to worry about people saying ‘the wrong thing’. You can use pre-authorised responses, log all user activity and get post approval for your customer services team. Give them the power to respond to queries they know the answers to while you have a full 360 oversight of all communication on your digital channels.

Assignments make it easy for you to get the right answers from the right people with a full audit trail and response time reporting.

Stakeholder management

Keep your stakeholders fully informed of an ongoing incident with an internal newsletter, or send out the latest media cuttings to make sure those who need to know how your organisation is being reported on.

With simple and effective reports across social and media you can ensure your stakeholders are easily informed and kept aware of all communications activity.

Keep things simple and do more with less

All the tools you need for a simple yet effective approach to managing your communication throughout your teams

Combined inbox to manage social, assignments and media requests

Social dashboard for content management, engagement and capture

Create media cases, requests and internal communication

Manage internal and external contacts, newsletter templates and reports

Create and monitor news, blogs, discussions and broadcast media coverage

Schedule your posts, view your assignment deadlines and campaigns