Be accurate, clear and consistent in your messaging
There is nothing more confusing to the public than inconsistent messaging from agencies, whether they be public or private sector, individuals within an agency or external stakeholders. The public and media want one trusted source of information.
MusterPoint allows you to send the same messages from multiple accounts on different platforms with one click.
The emergency activation option ensures that scheduled business-as-usual updates are suspended and certain teams or users can be temporarily suspended so you can engage your triage team.
Post-incident reporting and evidence
After the emergency has passed, the reporting for your post-incident debrief should be clear and reliable. Every action taken during an emergency response is logged with tagging and report creation made easy. Evidence what worked and what didn’t, taking forward your lessons learnt for the next time. Simply export the full report of all communication for the emergency to cover all your social media posts, media releases, internal decision making, media responses and responses, news coverage and internal messaging.
MusterPoint isn’t just for an emergency. You can use it every day in your regular communication management which means you’re ready to go in the event of an emergency. It’s easy to lock down or open up access to accounts and there is always an audit trail. Flexible billing means you only pay for what you use.
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